The Sushil Ansal Group has been defining and changing lifestyles for millions across the country and overseas. Now, we are redefining our identity, based on the two colours Red and Black. According to our culture, each guna has a colour; Red stands for Rajas or Regal. It stands for passion, heat, energy, dynamism and purity. This is the reason why the legend Ansal is encased in Red and written in its old avatar to retain continuity with our rich heritage. The colour Black occurs when an object absorbs all the other colours. Black is significant to the group as it represents the proposed amalgamation of Ansal Township & Projects Limited into Ansal Properties & Infrastructure Limited. Thereby creating the new and vibrant Sushil Ansal Group.